Tag Archive | cpu president

CPU, Chasing the Sun, Rebranding- My Thoughts

Joshua Misajon   LinkedIn I’m writing this note in response to the incident that took place in Iloilo, with my Alma Mater, the thoughts of the alumni, their reactions.

The urge to write this has been great so here it goes. Of course these are all in my opinion, but feel free to agree or disagree.

You know, at first I said to myself a party is something that’s a part of this age, this generation, and that students should know how to organize it, to utilize it as a medium for fund raising and of doing good.

But then I came to a conclusion as well that, while yes we need to adjust to the times, an event sponsored by CPU should still be in accordance with its vision and mission. We teach this in various leadership trainings where I’m connected. When we do programs or events, how is it in connection with the organization I am apart of?

I believe that CPU is not rebranding. It’s a simple case of,are we all on the same boat? Is top management cascading that yes, while times are changing we do need to adjust to the changes in society, but where do we set the limitations to this change?

I am for change. I embrace change and I believe that CPU should be moving forward in many aspects, its ideals and philosophies as well as opening up to more linkages more, schools of thought, opening up to more technology. But at the center of every activity are still EXCEL, and the mission statement. This should be strengthened.

How do we achieve those when the times are changing? It’s not 1905 anymore, not 1945, not 1970, not 1998 but 2014. Times ARE different, the youth’s attention is shifting. Central,how do we become relevant so that the students you have today can keep up with the top schools of the country while still keeping the branding of EXCEL.

I’m not saying that partying is bad. I’m a Centralian and I enjoy partying. I’ve partied in Manila, Iloilo, Bacolod, even Beijing and New York. I don’t think it has made me any less of a Centralian.

Excessive partying is bad. Getting Inebriated to a state where you’re unaware of your actions is bad. Losing all sense of sensibility and responsibility when partying/getting drunk is bad.

While I understand that to the youth today, partying is part of “growing up”, Central’s role to this thinking should be from another light.

The right questions we should be asking as Centralians are:

  • “Is partying the best way to show we are socially relevant in this age/century?”
  • “Are there other, more better ways to engage huge numbers of people? “How are we contributing to the development of the youth?”
  • “What are we doing to divert all the youthful energy from partying?”
  • “What difference can we make by getting the youth and the community more involved?”

That is the pro-active response I post as a challenge to Central. Christian teachings we preach at Central Philippine University should be supported with socially relevant actions to bridge the lack of information, the lack of actions and options to be taken by the younger generation.

This is not to limit creativity, freedom and growth, but to direct all energy towards the right direction, one worthy of the branding EXCEL.

Let the recent events be a wake up call. Not to play the blame game, or to say God is punishing us. That would be totally inaccurate.

Be it a wake up call that we can do so many more things with our youth, our energy. And we need a better definition and manifestation of being socially relevant.

My Condolences to the Family of the Victim.

Wake up Central, Wake Up.

About Josh Javier Misajon

  • Born and raised in Iloilo, City Philippines.
  • Adrenaline Junkie, Sports Enthusiast, Tennis Player
  • Marketing Professional
  • Adventure Blogging as a means of creative outlet and past time.
  • Into Nation Building and community service.
  • BSBA Marketing Management 2006 – Central Philippine University
  • CPU Republic President 2008-2009
  • Ayala Young Leader
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Is Central Philippine University Rebranding?

[quote cite=”‘Rebranding’ – From Wikipedia, the free encyclopedia” url=”http://en.wikipedia.org/wiki/Rebranding”%5DRebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.[/quote]

To an alumnus living overseas, seeing these photos taken during the “Chasing the Sun Beach Party in the City” suggests that CPU might be rebranding…

Have a look at these photos and notice the use of “CPU” in the phrase “CPU Stolen Shots” or “CSS” at the bottom left of the photos.

As you take a look, try to relate the images with Central Philippine University’s vision and mission.

CPU Stolen Shots 1

Chasing the Sun CPU 7

Chasing the Sun CPU 1

Chasing the Sun CPU 2

Chasing the Sun CPU 3

Chasing the Sun CPU 6

Chasing the Sun CPU 5

Chasing the Sun CPU 4

The flyer below shows clearly that CPU was involved in the activity.

Chasing the Sun CPU 0

The party aftermath – One student died; one critical

CPU party ends in death


I pray that CPU isn’t rebranding and may our beloved Alma Mater remain true to her vision and mission forever.

Condolence to the family, classmates and friends of Mar Valentine Conejar. May the Lord God Almighty comfort everyone.

PHOTO CREDIT: CPU Stolen Shots FB


Happy Birthday Dr. Juanito M. Acanto

Dr. Juanito M. Acanto CPU President

Let us celebrate and take time to remember Dr. Juanito M. Acanto on his birthday, 5 April 2013. He was CPU’s former president. He continues to help CPU as board of trustees. Who could ever forget his leadership, Christian ministry, friendship, wit, humor, and most of all, his passion for beautiful CPU.


Rinand Escuban

From Rinand Escuban and family:

Whenever the name Dr. Juanito Maca Acanto is mentioned several things come to my mind:

Central Philippine University, which he led with competence, respect and distinction for 12 years, as Acting President, 1996-1998, and as University President, 1998-2008; a public servant, whose unsullied integrity made him one of the most respected and trusted elected official in the Province of Iloilo; a trial lawyer, whose courtroom savvy and intellect were admired by the bench and the bar, and by his clients, many of whom are the poorest of the poor.

Beyond these, I know Dr. Acanto as the one who opened me the opportunity to serve CPU. He gave me his trust that motivated me to be excellent in my responsibilities.

He rewarded me with his confidence that allowed me to pursue programs for the good of the University. He taught me what it means to be a Centralian. He exemplified to me what service to Central Philippine University is all about.

Happy birthday Sir Juaning. My mentor. My friend. God bless you.


Central Philippine University

From Carmelle Frances Romero:

Ang indi ko gid malipatan abut Sir Juaning or Sir JMA is his way of making things light or mamag-an. While he is meticulous, he does not burden you with his presence.

Amo ina ang akon na appreciate sa iya; because of that mas na-challenge pa kami sa office to work harder and make sure that the trust he has given us is not in vain. And of course, who could forget his legendary humor? Incomparable!

Sir Juaning, you are a blessing. God bless you more.


Ps Charity Esmaya Alibogha

From Ps Charity Esmaya Alibogha:

Dr. Acanto has great influence in my career and I’m thankful to God for his life!

He has a positive attitude that motivated me to work harder. He reminded me to always wear a smile even if my heart is aching.

As a leader, he set the best example to put a smile on your face which brightens everyone he meets. You can always approach him without hesitations. He is a good listener and willing to help and give his full support. Everyone is important to him.

I didn’t expect that my professional growth and life’s journey would come this far after he said to me “Charity, you have to get out of your box!” I will never forget those words.. Those words that encouraged me to embrace and explore the world with dignity and responsibility. Every time he gives his advice he would tell me to look up to God and that he will also pray for me.

He is not only my great mentor but a great friend whom I can count on even if I don’t work for him anymore. Happy birthday my former boss, Sir Acanto!


CPU work student

From Sandy Lim:

During my first year sa CPU, permi ko na Makita si Sir Acanto nagalibot sa campus. Students greeted him with such a big smile. Nabatian ko permi sa ila, “Uy si Tay Juaning nag agi” and they will greet him “Good morning Sir”. And with a smile, mamangkot sya na “kamusta kamu?”.

That’s how he is, very approachable sa tanan.

For 4 years as a work student sa President office, nahibal-an ko na the reason ngaa damu gid nga tawu gapalangga sa iya, it is because Sir Acanto has a huge heart.

Kung pwede nya lang buligan ang tanan, giubra ya na. Personally, Sir, damu gid nga salamat sa tanan. You may not know it pero kung hindi dahil sa imu I won’t be able to reach my dreams.

Sir, as you celebrate your birthday today. I always wish you good health for you, Ma’am Ruth and your family.

You are always blessing and inspiration to us. May you continue to inspire other people Sir. Again, happy birthday!


Happy Birthday Sir!