Tag Archive | cpu college of business and Accountanc

CPU, Chasing the Sun, Rebranding- My Thoughts

Joshua Misajon   LinkedIn I’m writing this note in response to the incident that took place in Iloilo, with my Alma Mater, the thoughts of the alumni, their reactions.

The urge to write this has been great so here it goes. Of course these are all in my opinion, but feel free to agree or disagree.

You know, at first I said to myself a party is something that’s a part of this age, this generation, and that students should know how to organize it, to utilize it as a medium for fund raising and of doing good.

But then I came to a conclusion as well that, while yes we need to adjust to the times, an event sponsored by CPU should still be in accordance with its vision and mission. We teach this in various leadership trainings where I’m connected. When we do programs or events, how is it in connection with the organization I am apart of?

I believe that CPU is not rebranding. It’s a simple case of,are we all on the same boat? Is top management cascading that yes, while times are changing we do need to adjust to the changes in society, but where do we set the limitations to this change?

I am for change. I embrace change and I believe that CPU should be moving forward in many aspects, its ideals and philosophies as well as opening up to more linkages more, schools of thought, opening up to more technology. But at the center of every activity are still EXCEL, and the mission statement. This should be strengthened.

How do we achieve those when the times are changing? It’s not 1905 anymore, not 1945, not 1970, not 1998 but 2014. Times ARE different, the youth’s attention is shifting. Central,how do we become relevant so that the students you have today can keep up with the top schools of the country while still keeping the branding of EXCEL.

I’m not saying that partying is bad. I’m a Centralian and I enjoy partying. I’ve partied in Manila, Iloilo, Bacolod, even Beijing and New York. I don’t think it has made me any less of a Centralian.

Excessive partying is bad. Getting Inebriated to a state where you’re unaware of your actions is bad. Losing all sense of sensibility and responsibility when partying/getting drunk is bad.

While I understand that to the youth today, partying is part of “growing up”, Central’s role to this thinking should be from another light.

The right questions we should be asking as Centralians are:

  • “Is partying the best way to show we are socially relevant in this age/century?”
  • “Are there other, more better ways to engage huge numbers of people? “How are we contributing to the development of the youth?”
  • “What are we doing to divert all the youthful energy from partying?”
  • “What difference can we make by getting the youth and the community more involved?”

That is the pro-active response I post as a challenge to Central. Christian teachings we preach at Central Philippine University should be supported with socially relevant actions to bridge the lack of information, the lack of actions and options to be taken by the younger generation.

This is not to limit creativity, freedom and growth, but to direct all energy towards the right direction, one worthy of the branding EXCEL.

Let the recent events be a wake up call. Not to play the blame game, or to say God is punishing us. That would be totally inaccurate.

Be it a wake up call that we can do so many more things with our youth, our energy. And we need a better definition and manifestation of being socially relevant.

My Condolences to the Family of the Victim.

Wake up Central, Wake Up.

About Josh Javier Misajon

  • Born and raised in Iloilo, City Philippines.
  • Adrenaline Junkie, Sports Enthusiast, Tennis Player
  • Marketing Professional
  • Adventure Blogging as a means of creative outlet and past time.
  • Into Nation Building and community service.
  • BSBA Marketing Management 2006 – Central Philippine University
  • CPU Republic President 2008-2009
  • Ayala Young Leader

Is Central Philippine University Rebranding?

[quote cite=”‘Rebranding’ – From Wikipedia, the free encyclopedia” url=”http://en.wikipedia.org/wiki/Rebranding”%5DRebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.[/quote]

To an alumnus living overseas, seeing these photos taken during the “Chasing the Sun Beach Party in the City” suggests that CPU might be rebranding…

Have a look at these photos and notice the use of “CPU” in the phrase “CPU Stolen Shots” or “CSS” at the bottom left of the photos.

As you take a look, try to relate the images with Central Philippine University’s vision and mission.

CPU Stolen Shots 1

Chasing the Sun CPU 7

Chasing the Sun CPU 1

Chasing the Sun CPU 2

Chasing the Sun CPU 3

Chasing the Sun CPU 6

Chasing the Sun CPU 5

Chasing the Sun CPU 4

The flyer below shows clearly that CPU was involved in the activity.

Chasing the Sun CPU 0

The party aftermath – One student died; one critical

CPU party ends in death

I pray that CPU isn’t rebranding and may our beloved Alma Mater remain true to her vision and mission forever.

Condolence to the family, classmates and friends of Mar Valentine Conejar. May the Lord God Almighty comfort everyone.


Central Philippine University wins Best Film Award in Iloilo Contest

Central Philippine University Blog

The Central Philippine University-BS Advertising film entry, Kasugtanan “The Covenant”, recently won the Best Film Award in the 1st Iloilo Short Film Competition during the 2nd Iloilo International Film Festival.

The film, besting 26 other short films, is a story of unfading love of a groom to his bride. On the day of the supposed-to-be wedding celebration, the groom waits on the altar, as the casket of his beloved bride was brought to him on a funeral procession. He delivered his eulogy which is a promise to love until death.

“This film is a product of prayers,” said Sharlyn Joy S. Velasquez, writer and director of the film and faculty member of the BS-Advertising Program of the College of Business and Accountancy (CBA).

Actors in the play are Dora Jane Balleras , Pe Mark Abapo (the groom), Gretchen Legara (the bride), and Roland and Mariquit Dy Buco as Mr. And Mrs. Gonzales.

Other members of the production team are Jovette Aimee Barcelona, Ken Nacepo, Gracel Elidia, Mas Calma, Jeanil Sajo, Leah Prodigo, Diana Lyn Atienza, and Dr. Lenny Rose Mucho. The play was supported by Dr. Teresita E. Crucero, CBA dean and Dr. Teodoro C. Robles, president of CPU.

Published by Manila Bulletin, February 9, 2011