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Is Central Philippine University Rebranding?

[quote cite=”‘Rebranding’ – From Wikipedia, the free encyclopedia” url=”http://en.wikipedia.org/wiki/Rebranding”%5DRebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors.[/quote]

To an alumnus living overseas, seeing these photos taken during the “Chasing the Sun Beach Party in the City” suggests that CPU might be rebranding…

Have a look at these photos and notice the use of “CPU” in the phrase “CPU Stolen Shots” or “CSS” at the bottom left of the photos.

As you take a look, try to relate the images with Central Philippine University’s vision and mission.

CPU Stolen Shots 1

Chasing the Sun CPU 7

Chasing the Sun CPU 1

Chasing the Sun CPU 2

Chasing the Sun CPU 3

Chasing the Sun CPU 6

Chasing the Sun CPU 5

Chasing the Sun CPU 4

The flyer below shows clearly that CPU was involved in the activity.

Chasing the Sun CPU 0

The party aftermath – One student died; one critical

CPU party ends in death


I pray that CPU isn’t rebranding and may our beloved Alma Mater remain true to her vision and mission forever.

Condolence to the family, classmates and friends of Mar Valentine Conejar. May the Lord God Almighty comfort everyone.

PHOTO CREDIT: CPU Stolen Shots FB


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